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Daniel Iddon

Founder & Co-CEO

Re-Genus

Daniel is an ex-formula 1 engineer with a passion for systems thinking and a family history in horticulture. Daniel has a new-found love of fungi gained from five years researching how to make trees grow better. Currently running the business and doing a PhD in soil microbiome and impact on crop health.

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Privacy Policies

The Soil Association is registered with the Charity commission for England and Wales, charity number 206862 and with the Office of the Scottish Charity Regulator, charity number SCO39168.

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The Woodland Trust is a charity registered in England and Wales (No. 294344) and in Scotland (No. SC038885).  A non-profit-making company limited by guarantee. Registered in England No. 1982873.

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